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Christy

Serrato

Pair Anything, Inc.

Food & Dining

I am a "heel-strapped" WOC founder who operates at the nexus of food and beverage technology and consumer experiences. My heart is in entrepreneurship, as I view it as the vehicle to make a meaningful impact on society. With PairAnything, I am leading the digital transformation of a $6.4T global industry to serve overlooked consumers.

I started PairAnything to connect businesses to consumers who are culturally diverse and up-and-coming yet are underserved by the wine industry. PairAnything was inspired by my personal challenge to pair wine with Filipino food, and the discovery that the industry needs help with consumer inclusivity. This opportunity to simplify enjoyment for a wider consumer audience led me to build an intelligent assistant for retailers to create connected, curated experiences across cultures and generations. Why not pair wine with any dish from any cuisine? With PairAnything, you enjoy more!

Beyond, I forge a path for new majority founders and advocate for inclusive prosperity through innovation and entrepreneurship. I co-organize a women leadership collective and invests in underestimated founders. I am a proud Entrepinay, FourthWave Entrepreneur-in-Residence, UC Davis Aggie Innovator and Sacramento Entrepreneurship Academy founding fellow.